WAG Wins Three Signature Awards

The Winnipeg Art Gallery website was the recipient of two Signature Awards on the evening of Thursday, May 13. Velocity Design (formerly Spacecadet Design) won in the category of Website Design and was also the recipient of the People’s Choice–Electronic Award, voted on by those in attendance at the awards dinner. Working closely with WAG staff, Velocity Design spent several months creating the Gallery’s website which launched in the summer of 2009.

The WAG’s Senior Designer Lisa Friesen and Frank Reimer of Frank Reimer Design also received the award in the Redesign/Rebrand category for their distinctive design and rebranding of the WAG logo and its uses in advertising, publications, signage, letterhead, etc. It launched last summer in conjunction with the website.

“When I joined the WAG in the summer of 2008, I had several initial objectives, one of which was the creation of a new website that would allow our members and visitors to fully connect with everything happening at the WAG—starting with the art. I also wanted a site that would be at the forefront of museum website design and accessibility. Another goal was to initiate a complete rebranding to give the WAG a contemporary look and voice that fits with our mission and expanding visitorship,” says WAG Director Stephen Borys.

“It has been a long and challenging process, but we are tremendously proud of what we have achieved here in partnership with Velocity Design and Frank Reimer Design. The collaboration between our own talented staff and outside design firms proved to be a dynamic and creative process that speaks to the WAG’s goal of aiming high when it comes to the arts and education – and engaging the larger community.”

The Signature Awards are a creative awards program put on by the Advertising Association of Winnipeg. Entries are received from all over Manitoba in 30 categories, and a panel of independent judges selects 3 or 4 finalists in each category. The judging panel this year consisted of prominent design firms from England, San Francisco, Missouri, Texas, and Ontario. Winners are chosen based on copy, concept, design, and production quality.



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